If you see, things the way I see Malawi music instead of developing like our neighboring countries, we are literally going backwards. This is the truth regardless of your opinions. The fact that it is impossible for a Malawian songs to reach over 10 Million views on YouTube in 2 or three months proves it all. Others would argue that population is too low but we are living in a global community now. Internet is the biggest fix when it comes to keeping us all connected.
The world has a population of over 8 billion individuals, with a single device in your hand you have the power to tap into such audiences. Only that you would need to be more creative in whichever industry you belong to. This globalization is the biggest opportunity for musicians if used creatively but non sees beyond those boundaries, everyone would say we can’t make it, hell no.
Let’s see it from this perspective, what type of content can Malawi export to the world. How is that content being delivered. Those areas matters the most before you think of marketing. It’s like they say quality on its own is the biggest advertising material. So the who agenda begins from what we export before we jump to the how to export.
Currently we have seen Onesimus at least making an impact on this part of Africa. Regardless the amounts and energy they’re putting in marketing and promotion of the song. The artists has at least tried. But have you ever put into consideration the idea of Jetu? How her music has managed to be more influential among the youth or what has driven her brand building into becoming such phenomenal woman? I tell you today, it’s the power of Ghostwriters.
The artist can’t relate with the Gen’z’s language and way of thought, she is nowhere near being able to convince and entertain the 2000 babies. There’s a big generation gap between them, her understanding is purely off the hook in relation to these days people. But that being said she is still doing it, the reason behind is, she has Gen Z behind her. Almost doing the rest for her.
These ones, are the ones writing her songs and producing for her. That’s exactly how Malawian musicians can manage to at least produce quality content for the world market consumption as far as music is concerned. Simply collaborate with world-class Ghost writers, we already have good producers. Only lacking good quality lyricism, there is nothing wrong in buying a song, as far as it’s a good business investment go for it.
Either way I don’t see in anyway, we can bring a Grammy home with these so called “Tchalosi” or whatever music you people are hyping.
